Advertising

When I hear the phrase "Pop Culture" a billion things come to mind.  However, after being an intern at a media company this past summer I realize that one of most important aspects of pop culture is advertising.  Advertising is what drives pop culture because look around- it is everywhere.  In magazines, on TV, on the radio, in newspapers, stores, and even in Mather Dining Hall you will find advertisements.  Because advertisements appear so frequently it is important to understand the major effect that they can have on people on a regular, day-to-day basis.  For this project I would like to focus on advertising, the extent that it is embedded in our society, and the effect it has on people worldwide.  Like we discussed briefly in class, I will utilize the New York Times, Huffingtonpost, Facebook, Twitter, and multiple magazines.